ICC Innovative Concepts Corporation
DuraPROMegaBRITEWhere to buyAboutcontacthome
DuraPRO
About

The story of Innovative Concepts Corporation

Support

product care

instructions

faq

 

 

 

 

Innovation

Since 1993, our mission has been to introduce high quality innovative hand tools to the market to meet the new product needs of our customers. We service both the do-it-yourselfer and professional hand tool markets through our DuraPRO and MegaBRITE brands. We focus on marketing innovative quality products available in high visibility packaging and POP displays backed by a lifetime warranty. We are also committed to providing the highest level of customer service to all our customers.

Quality

DuraPRO and MegaBRITE products are designed and manufactured to the highest possible quality standards. We are able to accomplish this cost effectively by manufacturing in an efficient manner and by being very selective when deciding which products we bring to market. Reputable test labs are utilized to insure our products meet or exceed ANSI standards. We test the material quality, hardness, esthetics, functionality and safety aspects of each product. DuraPRO and MegaBRITE products are put through three inspection processes prior to leaving our production facilities. Our commitment to insuring quality is evident with a defective rate of less than 0.5%.

Reliability

We work hard to understand and respond to our customers' needs. We stand behind our products and provide exceptional customer service to DuraPRO and MegaBRITE consumers. We offer east coast and west coast domestic ship points as well as direct shipments from overseas. This allows for convenient product delivery and variable pricing structures. Our product development cycles are shorter than normal with our ability to get new products to market faster through rapid prototyping and rapid product testing. We have a proven history of on time product delivery that gives our customers peace of mind.

Innovative Concepts Corporation

We are dedicated to building consumer awareness for our products. Our national television campaigns have made a significant impact over the years and continue to support retail sales. Print media, electronic media, tradeshows and direct selling have also proven highly effective in creating brand recognition. However, we believe the real reasons for DuraPRO and MegaBRITE’s success are the continued high levels of responsive customer service and innovative quality products. Emphasis on these two attributes has helped us obtain prestigious honors such as "Vendor of the Year". Leadership through innovation and timely execution has helped Innovative Concepts Corporation become the supplier of choice by retailers.



 
© 2008 ICC Innovative Concepts Corporation